work experience
New York, NY
Oct 2021 - Nov 2024
Sr. Merchandise Manager
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Collaborate with artists and brands to create innovative merchandise experiences that drive both revenue and deeper fan engagement.
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Partner closely with management, artists, marketing teams, creative designers, and production teams to develop fan-centric merchandise strategies for a diverse roster of over 20 artists, including Burna Boy, Logic, Jack Harlow, The Marías, Roddy Ricch, Skrillex, Oliver Tree, Briston Maroney, Alt-J, and more.
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Strategically drive revenue across multiple channels, including tour merchandise, direct-to-consumer (D2C) platforms, licensing, and retail.
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Design and support marketing initiatives that seamlessly connect digital and physical experiences, leveraging social media, emerging technologies, and innovative merchandise to amplify fan engagement.
New York, NY
Dec 2018 - Oct 2021
Manager, E-Commerce Operations
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Managed the development, configuration, product setup, and launch of artist web stores in collaboration with label teams and D2C e-commerce production teams.
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I supported Atlantic Records, Elektra Records, Fueled By Ramen, Warner Music, and third-party labels by merchandising online stores and managing promotions to enhance fan engagement and drive sales.
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Served as the primary liaison between labels and central services teams—including product managers, engineers, warehouse staff, and customer service—to ensure smooth operations and exceptional fan experiences.
New York, NY
June 2018 - Nov 2018
Marketing Director/Event Production
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Managed street team with over 250 members while educating and on-boarding new members
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Analyzed email campaign numbers to grow engagement, open, and click rates
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Communicated directly with the artist team to build assets and promotion strategy