After a successful five month pre-order campaign, we celebrated the release of The Marias second studio album, “Submarine”, with two pop-ups in LA. One located at Supervinyl and the other at ROW DTLA. We produced exclusive t-shirts and pocket posters for both events. To enhance the experience we hired a custom wrapped ice cream truck to sell the merchandise and offer a free ice cream to initial purchasers. These events helped push them to debut #17 on the US billboard 200 cart in first week.