I’m on a mission to give back through music, entertainment, and hospitality, believing wholeheartedly that purpose-driven initiatives lead to higher profits and meaningful impact.
 

With over a decade of expertise in cause-driven marketing, event production, social impact initiatives, and merchandise, I specialize in creating experiences that blend purpose with business success.

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At Warner Music Group, I advanced from Manager of E-Commerce to Senior Merchandise Manager, collaborating with artists like Burna Boy, Logic, Jack Harlow, and Skrillex to design creative merchandise strategies that drove revenue and fan engagement across tour, D2C, licensing, and retail channels. I worked with management, labels, and production teams to develop innovative campaigns and oversee e-commerce initiatives that connected fans with artists in meaningful ways.

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From large-scale events to impactful merchandise programs, I am dedicated to delivering creative solutions that inspire and achieve results.